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The Laundry Starter Kit

Sale price$83.00 Regular price$88.00

A 4-piece Natuary set curated to help you master every wash day. From daily loads to deep-set stains, handle it all - brighten, deodorize, and rinse clean without harmful residues or compromise.

View the EWG ratings for these products.

98.9% natural ingredients

gentle on sensitive skin

cruelty-free + vegan

zero hormone disruptors

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ingredient - ZINC RICINOLEATE

what is it?
A biodegradable odor neutralizer derived from castor oil.

why use it?
Naturally binds to odor-causing compounds, so laundry smells fresh without the need for added fragrance.

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ingredient - MODIFIED POLYSACCHARIDE

what is it?
The first commercially available anti-redeposition agent that’s plant-based and readily biodegradable. Derived from starches or cellulose.

why use it?
Prevents color transfer and keeps loosened stains from reattaching during the wash cycle - without petrochemicals.

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ingredient - SODIUM LAUROYL SARCOSINATE

what is it?
Biodegradable amino-acid surfactants made from coconut oil- not to be confused with sodium lauryl sulfate (SLS). 

why use it?
Gently removes dirt and softens fibers to clean and protect.

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ingredient - ENZYMES

what is it?
Natural biological catalysts sourced from bacteria and fungi. (Lipase, Protease, Amylase, Cellulase, Urease).

why use it?
Accelerates chemical reactions to break down fats, proteins, starches, and cellulose in fabrics.

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ingredient - PHENOXYETHANOL

what is it?
A gentle, biodegradable preservative with antimicrobial properties, used in a low 1% concentration.

why use it?
Prevents mold growth in the formula and maintains ingredient stability without harsh chemicals.

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ingredient - TETRASODIUM GLUCONATE DIACETATE

what is it?
A mild chelating agent made from fermented plant glucose.

why use it?
Binds and neutralizes metal ions in water to prevent mineral buildup and eliminate that infamous film on your laundry.

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ingredient - PROPYLENE GLYCOL

what is it?
A food-grade solvent and humectant derived from plants.

why use it?
Helps dissolve oils and grease, making it easier for surfactants to lift and remove stains while protecting fabrics. 

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ingredient - LAURAMINE OXIDE

what is it?
Emulsifying surfactant derived from coconuts.

why use it?
Boosts cleaning power and conditions surfaces.

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ingredient - LAURYL GLUCOSIDE

what is it?
Powerful surfactant made from coconut oil. 

why use it?
Cuts through heavier dirt and grease without harshness.

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ingredient - SODIUM CITRATE

what is it?
Natural pH balancer and chelating agent made from fermented plant sugars.

why use it?
Softens water, breaks down mineral buildup, and helps stains lift more easily without resettling.

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ingredient - SODIUM BICARBONATE

what is it?
Good ol’ baking soda, the OG of clean, found in alkaline lakes and mineral springs as “nahcolite.”

why use it?
Works as a mild abrasive and powerful detoxifier to break down tough stains and neutralize odor while boosting cleaning power naturally when combined with oxygen-based ingredients like sodium percarbonate.

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ingredient - SODIUM PERCARBONATE

what is it?
Natural bleaching agent made of sodium carbonate (called “soda ash”) and hydrogen peroxide sourced from trona mineral deposits.

why use it?
Releases oxygen when mixed with water to break down stains, brighten fabrics, and deodorize while preserving the integrity of the surface or garment.

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Go beyond the label with biobased ingredients. You deserve to know what’s inside and why.

powered by enzymes + minerals

  • biobased enzymes

    Target sweat, food, starches, oils, and odor breaking them down at the source, no harsh surfactants or synthetic fragrance required.

  • mineral boosters

    A blend of baking soda, oxygen-releasing percarbonate, and citrate salts. Together, they lift stains, neutralize odor, regulate pH, and help prevent residue from clinging to fabric - no bleach or synthetic additives needed.

Person using a green container labeled 'Natura' with a wooden shelf in the background.

four tools. one routine. real results.

your laundry lineup

This kit handles the full laundry spectrum. Each product supports the next so you can clean with intention, not excess.

  • Laundry Detergent Concentrate
    Biobased enzymes and surfactants that clean deep and rinse clean
  • OxyBoost Powder
    A mineral-powered boost for brightening, deodorizing, and lifting stuck-on grime
  • Laundry Stain Remover
    Targets tough spots before they hit the wash
  • Bamboo Scrub Brush + Linen Tote
    For stains that need backup - natural + durable
Person organizing laundry in a kitchen with washing machine and dryer.

strategic from start to spin

laundry that makes sense

A laundry system, not just a pile of products. The detergent does the heavy lifting. The OxyBoost amps it up. The stain remover shows up early. The brush backs it up. Easy.

  • Clean that doesn’t cling (no film, no fragrance)
  • Strong enough for gym gear, safe enough for baby clothes
  • Use what you need, skip what you don’t
  • Built to be mixed, matched, and repeated

redefining homeostasis

We’re partnering with nature to bring your daily environment back into balance.

Customer Reviews

Based on 2 reviews
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Donna

I love this laundry detergent! I was not sure how well it would do on stains but it works great, if not better, than what we were using before! I love adding the oxi boost to tough loads and it's amazing how many loads we can get out of a single detergent concentrate bottle.

C
Christian M.

I train Jiu Jitsu and got some blood on the sleeve of my gi. I used the stain remover, along with the detergent and oxy boost, and the stain came out completely—no trace left at all. Awesome product!