Two bottles of 'Natuery' cleaning products on a white background

Set of clear bottles with colored bases on a light surface

Clear glass spray bottle and Natuary cleaning concentrate on light surface.

Person holding a glass bottle over a sink with a marble countertop.

Woman holding a bottle of cleaning concentrate in a kitchen setting

Person filling a clear bottle with water from a faucet.

Three glass spray bottles and one cleaning concentrate on a white background

Household Starter Kit

$89.00

$91.00

A complete household cleaning system designed to work together. Start with our high-performance concentrate, then choose one or all three glass spray bottles - each calibrated to handle everyday messes, deep grime, or streak-prone surfaces with ease. Formulated without added fragrance or scent.

One single bottle of Household Cleaning Concentrate yields 10 bottles of Everyday Clean, 6 bottles of Deep Clean and dozens of bottles of Floors + Windows.

View the EWG rating for the Household Cleaning Concentrate.

Choose Kit:

Household Cleaning Concentrate + 3 Glass Spray Bottles (Everyday Clean, Deep & Floors + Windows) Household Cleaning Concentrate + 1 Glass Spray Bottle (Everyday Clean)

Variant

Plant Powered

gentle on sensitive skin

cruelty-free + vegan

zero hormone disruptors

what's included

Household Cleaning Concentrate (20 fl oz)

A concentrated blend of plant-based surfactants, probiotics, and mineral compounds to lift grime, deodorize, and refresh your space. No added fragrance or scent, no harsh chemicals.

Your Choice of Glass Spray Bottles

Everyday Clean: For general messes and daily wipe-downs
Set of 3: Includes Everyday Clean, Deep Clean (higher concentrate for tough messes), and Floors + Windows (ultra-diluted for streak-free finishes)

Each 14 oz bottle features quick-measure lines, a high-performance nozzle, and a protective silicone base.

how to use

Replace your armful of cleaners with our all-in-one concentrated formula. Simply dilute with water to meet the needs of your kitchen, bathroom, windows, floors, etc.

Add Water
Using Natuary's Glass Spray Bottle: Fill to the line marked Water
Add Natuary’s Household Cleaning Concentrate (shake gently first)

Everyday Clean Bottle
Fill to the line marked Soap, or dilute 1 part concentrate to 13 parts water
Deep Clean Bottle
Fill to the line marked Soap, or dilute 1 part concentrate to 9 parts water
Floor + Windows Bottle
Add 1–2 drops of concentrate to 14 oz of water
Top Off & Clean
If using Natuary’s Glass Spray Bottle, fill the rest of the bottle with water. Swirl gently and start cleaning.

For tougher messes, spray and let sit a few minutes before wiping.

Our concentrate is designed to be strong in the bottle, effective in the spray. Always dilute before use - that’s where the balance of safety and performance happens. Important: The Household Cleaning Concentrate is not meant for direct use on surfaces. If spills occur, rinse promptly with water and dry.

let nature do the dirty work

streak-free spray
gentle on sealed surfaces (wood, tile, countertops)
microbiome friendly
92% biobased ingredients
60% biodegradation after 28 days*
responsibly formulated
eco-friendly + sustainable
cruelty-free + vegan
no animal testing
no known gmos
no added fragrance
no hormone disruptors

*Per ISO 14593. Biodegradability calculated as in “Ecodesign of cosmetic formulae:methodology and application" International Journal of Cosmetic Science, 2018, 40, pp165-177

ingredients & materials

household cleaning concentrate ingredients

Water (Solvent base)
Sodium Sesquicarbonate (Mineral compound, stain remover)
Sodium Citrate (pH balancer, softener)
Decyl Glucoside (Gentle cleanser, dirt removal)
Quaternary Functional Alkyl Glucoside (Mild cleansing agent)
Lauryl Glucoside (Dirt removal, gentle cleanser)
Probiotic Blend (Beneficial bacteria, boosts cleaning power)

glass bottle

BPA-free, high-density white glass
Silicone non-slip base
Durable plastic trigger spray nozzle

ingredient - SODIUM SESQUICARBONATE

what is it?
A naturally occurring mineral that breaks down dirt- often found in mineral springs or as a deposit known as “trona.”

why use it?
Breaks down dirt and grease while stabilizing the other ingredients.

Learn More

ingredient - SODIUM CITRATE

what is it?
Natural pH balancer and chelating agent made from fermented plant sugars.

why use it?
Softens water, breaks down mineral buildup, and helps stains lift more easily without resettling.

Learn More

ingredient - DECYL GLUCOSIDE

what is it?
Sustainable surfactants made from plant fats, like coconut oil.

why use it?
Cuts through dirt without harshness.

Learn More

ingredient - QUATERNARY FUNCTIONAL ALKYL GLUCOSIDE

what is it?
Plant-derived cleanser used for gentle surface cleaning.

why use it?
Helps lift dirt and grease quickly and evenly.

Learn More

ingredient - LAURYL GLUCOSIDE

what is it?
Powerful surfactant made from coconut oil.

why use it?
Cuts through heavier dirt and grease without harshness.

Learn More

ingredient - PROBIOTIC BLEND

what is it?
A proprietary blend of bacillus bacteria strains sourced from fermented plants.

why use it?
Probiotics “wake up” when exposed to organic matter, producing enzymes that break down the dirt. They restore microbial balance and keep cleaning as new grime appears.

Learn More

Go beyond the label with biobased ingredients. You deserve to know what’s inside and why.

a look inside your cleaning kit

household cleaning concentrate

The do-it-all core of your home routine. Powered by plant-based surfactants and probiotics that cut through grease, grime, and buildup - then keep working behind the scenes to maintain surface balance.
glass spray bottle(s)
Form meets function. Choose one or a full set of our refillable glass bottles, each marked for the perfect mix of concentrate and water. No guessing, no waste, no clutter.
- everyday clean
  Your go-to for daily messes - counters, high-touch spots, and quick resets.
- deep clean
  Built for the big jobs. Higher concentrate for sinks, bathrooms, and heavier grime.
- floors + windows
  A lighter dilution for streak-free finishes on glass, tile, and sealed floors.

Person holding a bottle of cleaning solution on a kitchen counter with another bottle and cloth in the foreground.

Your clean routine, streamlined

the power pair

One concentrate. Custom glass bottles. This system was built to simplify your shelf and supercharge your clean. Just match the bottle to the mess, fill to the lines, and go. From greasy kitchens to streaky windows, you've got the perfect mix on hand.

what’s inside:

Household Cleaning Concentrate (20 fl oz)
Your choice of 1 or 3 refillable glass spray bottles

Person filling natuary bottle with water from a faucet.

precision meets performance

designed to work together

Each bottle is marked for the ideal dilution so you never waste product, time, or energy. The concentrate brings the cleaning power. The bottles bring the control. Together? They make cleaning simpler, smarter, and a little more beautiful.

Quick-measure lines for mess-specific mixing
No more plastic clutter - refill and reuse
A formula that keeps working even after you’ve wiped
Clean counters and conscious design, all in one system

redefining homeostasis

We’re partnering with nature to bring your daily environment back into balance.

I was lucky enough to get an early trial of this cleaning kit before the official launch, and I’ll admit I was a little skeptical at first especially about whether a concentrated, eco-friendly system could actually perform as well as the big-name products I’m used to. But I’m genuinely impressed.

Everything arrived neatly packaged, and while they warned us about a few minor box/packaging quirks, all of my items made it here safely and in great shape. For the household side, the cleaning concentrate is super versatile having one base. It’s convenient, space-saving, and reduces the need for a dozen different bottles under the sink. The custom glass spray bottles are beautiful, sturdy, and feel premium.

Overall, this kit feels like a thoughtful, sustainable, and genuinely effective cleaning system. It’s clear a lot of care went into both the product design and the presentation. I’m excited to keep using it and even more excited to see this brand launch officially. Highly recommend!

I love how easy it was to use. We have used all three bottles within days of receiving and they are all phenomenal! Big fans and will purchase again.

These household cleaners are great! The concentrated solution really lasts a long time. And the glass bottles for the solution are pretty and practical! No harsh smells make it great for using all around the house.

Excellent product! The glass is beautiful and durable and the cleaning concentrate is excellent! Can’t wait to reorder

Okay, let’s talk about how amazing cleaning just got.

I recently picked up the Natuary products, and honestly, I didn’t know a cleaning product could make me this happy. First off — the bottles are super cute heavy duty glass bottles with a rubber protective cover. We’re talking just the right size to sit pretty on your countertop (aka no more hiding your cleaning supplies under the sink)

But it’s not just about looks — these cleaners work great. I used it on everything from sticky countertops to my glass doors, to my smelly teenage boy laundry. These cleaners left surfaces gleaming without any streaks and was scent less without that overpowering chemical smell, while still eliminating even the funkiest smells and making my house and laundry fresh and shiny.

Also love that the spray nozzle is powerful making cleaning quick and efficient. One bottle has lasted me weeks with regular use and not even close to needing more. The scrub brush is also very durable and makes scrubbing easy without roughing up my hands.

So if you want something that’s as effective as it is Instagrammable, this is it. Cleaning just got a glow-up

Household Starter Kit